Ripple have undergone a rebranding on their website this week, with the most notable difference is the removal of their 3 key products – xVia, xCurrent & xRapid. Ripple have now inserted the term “On-Demand Liquidity” as the key phrase behind RippleNet. With the site explaining what XRP does and how it fits into the Ripple ecosystem which currently has over 220 partners.
The four most valuable aspects of the network are described its availability everywhere, the reliability, its instant nature & the low costs associated with using XRP. With partners such as American Express, Santander & MoneyGram already on board RippleNet; the long-term momentum that Ripple have been building looks to have received another boost.
“International payments, especially in emerging markets, require businesses to hold pre-funded accounts in destination currencies. It’s a costly endeavor that ties up resources.
RippleNet provides an alternative. While any financial institution on the network enjoys reliable, instant and lower-cost transactions, those who use the digital asset XRP to source liquidity can do so in seconds—freeing up capital and guaranteeing the most competitive rates available today.”